Tag: Marketing - Knowthys

Strategic Management Process

4 Comments / Accounting, Education, HRM, Marketing, Research

What is Strategic Management? Strategic management (Academic Term) or Strategic Planning (Business Term) is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. As this definition implies, to achieve organizational success, strategic management focuses on integrating: Management Marketing Finance and Accounting Production and Operations Research […]

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Briefly Define Marketing mix 4p

The Marketing Mix Stimuli The Marketing Mix Stimuli is key to finding out the behavior of the consumers. Marketing mix 4Ps will be taken into consideration in the marketing mix stimuli i.e. Price, Promotion, Product, and Place. The classifications of the 4P’s have been highlighted as follows: PRODUCT: Any commodity that the consumer wants to