Knowthys

Strategic Management Process

Strategic Management

What is Strategic Management?

Strategic management (Academic Term) or Strategic Planning (Business Term) is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

As this definition implies, to achieve organizational success, strategic management focuses on integrating:

Sometimes the term strategic management is used to refer to strategy formulation, implementation, and evaluation, with strategic planning referring only to strategy formulation. The purpose of strategic management is to exploit and create new and different opportunities for tomorrow; long-range planning, in contrast, tries to optimize for tomorrow the trends of today.

A strategic plan is, in essence, a company’s game plan. Just as a football team needs a good game plan to have a chance for success, a company must have a good strategic plan to compete successfully.

Stages of Strategic Human Resource Management

The strategic-management process consists of three stages:

  1. Strategy Formulation
  2. Strategy Implementation
  3. Strategy Evaluation

Strategy formulation includes:

Issues of Strategy-formulation include:

Economic resources are limited; economics have to decide which alternative strategies will benefit the organization most. Strategies determine long-term competitive advantages. Over an extended period of time, Strategy-formulation decisions commit an organization to specify:

The strategy of HRM Implementation

To execute formulated strategies, strategy-implementation requires a firm to establish:

Strategy implementation includes:

SI often is called the “action stage” of strategic management. Implementing strategy means mobilizing employees and managers to put formulated strategies into action. SI is often considered to be the most difficult stage in strategic management.

Strategic Implementation requires:

Successful strategy implementation hinges on managers’ ability to motivate employees, which is more an art than a science. There is no useful purpose to formulate Strategies formulated but not implemented.

Interpersonal skills are especially critical for successful strategy implementation. Strategy-implementation activities affect all employees and managers in an organization. Every division and department must decide on answers to questions such as:

The challenge of implementation is to stimulate manager and employees throughout an organization to work with pride and enthusiasm toward achieving stated objectives.

Strategy Evaluation

The Final Stage in Strategic Management is the Strategic Evaluation. Managers desperately need to know when particular strategies are not working well; strategy evaluation is the primary means for obtaining this information. All strategies are subject to future modification because external and internal factors constantly change. Three fundamental strategy-evaluation activities are:

Strategy Evaluation is needed Because:

Strategy Formulation, Strategy Implementation, and Strategy Evaluation of strategy activities occur at three hierarchical levels in a large organization accordingly:

By fostering communication and interaction among managers and employees across hierarchical levels, strategic management helps a firm function as a competitive team. Most small businesses and some large businesses do not have divisions or strategic business units; they have only the corporate and functional levels. Nevertheless, managers and employees at these two levels should be actively involved in strategic-management activities.

Peter Drucker says the prime task of strategic management is thinking through the overall mission of a business— by asking question such as “What is our Business?” This leads to the setting of objectives, the development of strategies, and the making of today’s decisions for tomorrow’s results.

Strategic Management 
Concepts and cases
A COMPETITIVE ADVANTAGE APPROACH
Fred r. David
Francis Marion University
Florence, South Carolina
Forest r. David
Strategic Planning Consultant
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